MADISON, WIS. (Wednesday, April 30, 2025) – Destination Madison is proud to announce the new interactive and free Wright in Madison digital trail, guiding users through the landscape and community that shaped Frank Lloyd Wright's (FLW) early life and work. The self-guided journey helps users find the places where he lived, learned and found inspiration, revealing Madison's influence on his legacy.

“We are thrilled for visitors and locals to uncover a Frank Lloyd Wright history they haven't heard before, and very much appreciate the collaboration we had with our Frank Lloyd Wright partners to bring this trail to life,” said Ellie Westman Chin, President and CEO at Destination Madison. “Users can earn Wright-related prizes while exploring the area and learning about his life and influences. They can also experience the only two UNESCO World Heritage sites in Wisconsin—both Wright designs.”

Destination Madison worked closely with Monona Terrace Community and Convention Center, Taliesin Preservation, Friends of the Unitarian Meeting House and the Frank Lloyd Wright Foundation to identify key connections between his time in the capital city and his iconic designs.

“It's an honor to partner with Destination Madison and Taliesin Preservation to celebrate Frank Lloyd Wright's lasting influence in the region,” said Henry Hendrix, V.P., Chief Marketing Officer, Frank Lloyd Wright Foundation. “The Wright in Madison trail invites both visitors and locals to experience how organic architecture continues to shape the way we live, connect and build. At the Foundation, we're proud to share these principles—born at Taliesin and thriving in Madison—with the world. We hope this trail inspires exploration, reflection and a deeper appreciation of Wright's legacy.”

"Taliesin Preservation is excited to be a part of the Wright in Madison legacy trail, which celebrates Frank Lloyd Wright's Madison roots,” commented Taliesin Preservation Communications Manager Susan Kennedy. “His family moved there in 1878 when Wright was just 10 years old and people will be able to follow his journey from young visionary to legendary architect where nature, design, and community shaped his world."

The trail is intended to provide a deeper understanding of FLW's connections to Madison. Users can sign up for free to uncover the architectural tours and little-known history found only in Madison and earn points toward a Wright in Madison sticker, sketch pad or socks. 

###

MEDIA NOTES: Graphics and images are available upon request.